By Anthony Wright, Your Alaska Link

December 8, 2025- After five years of litigation, the State of Alaska has reached a $5.8 million settlement with Juul over allegations that the company targeted Alaskan youth with nicotine vaping products.

Combined with a $2 million settlement with Altria in January 2024, the total recovery of $7.8 million ranks among the highest per capita in the nation.

The lawsuits claimed Juul marketed flavored products resembling USB drives and used viral social media campaigns aimed at teens, while Altria allegedly supported the efforts with marketing expertise and funding.

Half of the settlement funds will go to Alaska’s tobacco prevention and control programs, and the other half to the State’s consumer protection programs. Payments from Juul will be made over the next five years, with the first installment arriving this month.

Alaska Attorney General Stephen Cox called the settlement a major victory for public health, while the Department of Health emphasized the continuing need for youth education and support to combat rising vaping rates.

“This case took five years and a great deal of work from our public health and consumer protection teams, but it was worth it,” said Cox. “We now have strong court-enforceable limits on how these companies can operate in Alaska, and we’ve obtained a per-capita recovery that ranks near the top nationally, with those dollars going straight into prevention and consumer protection.”